GTM Engineering · 23 October 2026
What Is a GTM Engineer, and Does Your Business Need One?
A GTM engineer builds the systems that take a product to market. Here's what the role covers and whether your business needs one.
5 min read
Toro Insights
Toro Insights: what's working with AI agents, and what broke
Practical notes on agentic workflows, AI that pays back, agentic coding and GTM engineering. Every post is built on systems I run, with real figures and the mistakes left in.
Join the Friday agent logOne workflow a week, including what broke
Get the Agentic Playbook8 workflows I run in production
For owners and operators
Browse by topic
Agentic Workflows
What agentic workflows are, real examples by function, and how they're built, monitored and handed over.
AI That Pays Back
Why AI rollouts fail to pay back, how to measure AI ROI, readiness assessments and lean before agents.
Method
Lean before agents, Knowledge · Skills · Wisdom and ZPD for teams, plus the monthly Agent Log: what my agents did and what broke.
For builders and growth teams
Agentic Engineering
Agentic coding in real teams, testing and reviewing AI-written code, strategic programming and the new team shape.
GTM Engineering
The GTM engineer role, AI content and SEO/GEO pipelines, and the Verqos engine as a worked example.
Want the pipeline behind these posts for your own site? See GTM engineering. Want your business to show up in AI answers? See AAIO.
Category: GTM Engineering
Latest posts
GTM Engineering · 19 October 2026
How Do You Optimize Content for Both SEO and AI?
One process, not two strategies: how to build AI SEO content that ranks in Google and gets cited by AI answer engines.
5 min read
GTM Engineering · 16 October 2026
How Do You Use AI to Write SEO Content?
Build an AI content pipeline, not a prompt habit. Here's how the sequence works and where humans stay in the loop.
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The Agentic Playbook
Get the Agentic Playbook
A PDF of the workflows I run in production, each with what it does, what stays with a person, and the before and after figures. Use it to pick your own first workflow.
Proof from my own production lines
Where these posts come from
Posts here are planned from search data and drafted by Verqos, the content engine I built for my own sites, working from my own run logs. Anything with pricing, legal or competitor claims comes to me before it publishes, and every figure comes from systems I run.
Verqos
The content engine behind both
The same pipeline, productised. It plans, drafts, checks and publishes, with a human review queue for anything legal, pricing or competitive.
Hundreds of hours saved
RunningHow I run the business
Scheduled agent tasks
My weekly LinkedIn and SEO reviews run as scheduled agent tasks with written quality guardrails. I read the output, not the raw data.
24/7 automated agents running
Running
FAQ
What is the Friday agent log?
It's a weekly email with one workflow from my own businesses: what it does, its numbers and what broke that week. It's short, it's written from real run logs, and you can unsubscribe in one click.
Who writes the articles on Toro Insights?
I do, with help from Verqos, the content engine I built for my own sites. It plans topics from search data and drafts each post from my notes and run logs, and it checks the draft against written rules. Anything with pricing, legal or competitor claims comes to me before it publishes.
How often do you publish?
New articles go up on Wednesdays and Fridays, plus the Agent Log on the last Wednesday of each month. The Friday agent log email goes out every week.
Where do the figures in your articles come from?
From the systems I run: Campercation, TrustedVillas, Verqos and the scheduled agent tasks behind my own business. Any industry figure is linked to its source. If there's no reliable number, the post says so rather than inventing one.
Can I use these workflows in my own business?
Yes, that's the point of writing them up. If you'd rather have one built, fixed-price and handed over to your team, book a 20-minute call.
One workflow a week, including what broke
Real numbers from systems in production, every Friday.
Join the Friday agent logOne workflow a week, including what broke
Get my AI Benefit Score2 minutes · no sales call