InsightOS by Toro Solutions
Your operation's data, finally telling you what to do.
Connect GA4 and Search Console in 20 minutes. Every Monday morning, InsightOS delivers a plain-English briefing benchmarked against your sector cohort — three priorities, specific actions, nothing else.
You have data. You don't have answers.
Every leisure property operator is generating GA4, Search Console, and booking data. Almost none of them have the time or sector context to turn it into decisions.
Agency reports don't drive decisions
Monthly PDFs land in your inbox full of charts and no recommended actions. By the time you've read them, the moment has passed.
GA4 is overwhelming
The data is there. But knowing which metric to look at, and what a good number looks like for an operation your size, requires expertise most operators don't have time to build.
No sector benchmarks
Generic tools compare you to every website on the internet. They can't tell you whether your 2.4% direct booking conversion rate is good or poor for a coastal ownership-led park.
Connect. Benchmark. Recommend.
Connect
Link GA4 and Search Console via OAuth in under 20 minutes. We pull the metrics that matter for leisure property operators — no extra tracking setup required.
Benchmark
Every metric is compared against your sector cohort — operators of similar size, ownership mix, and OTA dependency. You see where you lead and where you lag.
Recommend
Every Monday at 7am, InsightOS delivers a plain-English briefing. Three priorities. Specific recommended actions. Nothing else. Under 350 words.
This is what lands in your inbox every Monday.
Operator and park name anonymised. Data structure and tone are representative of a real Starter-tier briefing.
From: InsightOS <briefings@insightos.ai> · Monday 7:00am
Your Week in 30 Seconds — Seaview Park — w/e 27 April 2026
HEADLINE
Organic traffic down 12% week-on-week but up 18% year-on-year — the seasonal peak is starting on time. Your ownership enquiry page is leaking visitors at 68% exit rate, well above sector average of 41%, and that's the single highest-leverage fix this week.
THIS WEEK'S PRIORITIES
1. The ownership enquiry page is losing visitors at 1.7× the sector average rate.
Most likely cause: Pricing is not visible above the fold on mobile, and 71% of your visits to this page are mobile.
Recommended fix: Add a "From £29,950" range banner to the top of the ownership enquiry page on mobile this week. No design polish needed — get it live.
2. Three competitors gained Search visibility on "holiday homes Sussex" while you slipped from position 8 to 11.
Most likely cause: Thin content vs competitors who have published 800–1,200 word location pages.
Recommended fix: Brief a 600–800 word FAQ-style page targeting "Holiday homes Sussex." Position recovery typically visible within 6–8 weeks.
3. The Friday email send opened at 18% — sector data shows Tuesday 9am sends average 27% open rate.
Most likely cause: Send time, not creative. Subject line click-through was actually above average for the opens you got.
Recommended fix: Shift the next send to Tuesday 9am. Same creative. Compare open rate week-on-week.
WHAT'S WORKING
- — Direct booking conversion rate is 3.4% — above sector median of 2.8%.
- — "Family breaks April 2026" landing page CTR is up 22% since the title change.
- — Brand searches up 14% YoY — the local PR around the new lodge opening is working.
Simple, transparent pricing.
Monthly rolling on Starter. No annual lock-in. Founding-member pricing available until the first 10 clients are onboarded.
Starter
For single-site operators who want to know what their data is telling them.
- ✓Weekly Monday morning briefing
- ✓GA4 + Search Console connected
- ✓Sector benchmark comparison
- ✓Up to 3 priority recommendations
- ✓Monthly rolling — cancel any time
Operator
For multi-site operators or those with active ownership and booking funnels.
- ✓Everything in Starter
- ✓Up to 3 sites
- ✓Booking system data integration
- ✓OTA dependency tracking
- ✓Ownership enquiry funnel analysis
- ✓Monthly strategy review call
Enterprise
For park groups and villa portfolios that need custom data pipelines and white-glove delivery.
- ✓Everything in Operator
- ✓Unlimited sites
- ✓Custom data integrations
- ✓Dedicated account management
- ✓ContentOS briefings included
- ✓Bespoke sector cohort
Built by operators, for operators.
InsightOS was validated on Toro's own leisure platforms before we offered it to clients. We know what a real park P&L looks like because we run leisure property ourselves.
Campercation
Campervan & motorhome holidays
Toro-owned platform — InsightOS built and validated here first.
TrustedVillas
Curated villa rental
First-party booking and conversion data feeds the sector benchmark engine.
Free sector intelligence
The State of UK Leisure Property Digital Performance
Conversion benchmarks, traffic patterns, and OTA dependency data — drawn from 40+ operators.
No spam. Unsubscribe any time.
FAQ
Who owns my data?
You do. We connect read-only to your GA4 and Search Console via OAuth. We never store raw session data — only the aggregated metrics used for benchmarking.
My GA4 is managed by our agency. Can we still connect?
Yes. We need viewer-level access to your GA4 property and Search Console account. We'll walk you through granting this in 15 minutes — no agency involvement required.
What does "sector cohort" mean?
Your cohort is a group of leisure property operators with similar characteristics — park size, ownership mix, OTA dependency. Every benchmark we give you compares your numbers against operators in your cohort, not the whole internet.
What are your contract terms?
Monthly rolling. No annual lock-in at Starter tier. Operator and Enterprise tiers include onboarding support and a 90-day minimum to let the benchmark layer mature.
Can I cancel?
Yes, any time on Starter. On Operator and Enterprise, we ask for 30 days' notice. We'll export your data and benchmark history for you.
How long does setup take?
Under 20 minutes for self-serve. We connect GA4 and Search Console via OAuth, confirm your site and cohort, and your first briefing arrives the following Monday.
Ready to know what your data is telling you?
30-minute intro call. We'll look at your GA4 and Search Console and tell you the three things worth fixing this quarter. No obligation.
Book a demo